Every new franchisee is presented with a copy of 'Distinguished Leaves: Poems for tea-lovers' so they can get to know their teas and (possibly for some) discover poetry can actually be fun and inspiring! Written by Liz Darcy Jones, Britain's Tea Poet, this is a delightful book which brings the characters of different teas to life in a most poetic way.
Take a look at this fantastic poem below also by Liz, written to seek out initial interest from potential franchisees to join Beatons in the next step of their success story.
Could You Be Our Cecil?
Are you our Cecilia? Or could you be our Cecil?
Name and gender? Irrelevant, but don't stay nestled
fast asleep in dreams of elegant spaces where you'd serve high tea
Wake up! Today is full of opportunity...
At Beatons, books, tea, coffee, calm and carrot cake
give the best of everything guests take their time and pleasure
while we enable you to serve with grace the kind of customers we all treasure
Beatons offer you their brand of care and expertise
benefitting you as Beatons franchisees
Are you our Cecil, friend of Cha and teabud Ms Camellia?
Is being organised a joy, and serving cake to rival Delia?
then, like Beaton make your mark and set yourself apart
from creatures of the commonplace, align yourself with those who value art
do you want a business that not only makes you money but warms your heart and satisfies the rumble in your tummy?
Join Beatons' founder - Patrick - help the British economy
make serving a profession! Are you nodding Cecil, smiling Cecily?
Perhaps you are our kind of franchisee?
Reproduced courtesy of the author
Copyright © 2013 Elizabeth Darcy Jones
For more information regarding Franchising click here.
To listen to more of Liz's poetry click Here
Take a look here on our website for monthly poems alongside our book reviews. We have a great Easter themed one coming up in April.
Today is about poetry, so why don't you pop in to us, browse our poetry section... or perhaps take some time to sit and enjoy one of our delicious Tea's or Coffee's and try your own hand at writing some poetry?