Sometimes it seems as if serendipity arranges things to fall magically into place. February just happens to be 'F is for...' feature in Beatons Bulletin - our monthly newsletter distributed across all our tearooms for customers' delight. It's also the month when you'll find us at The Franchise Show at London's Excel! So 'F is perfect for Franchise Focus'.
You're welcome to come along and find us at Stand 104. Do share this invitation with any friends who are interested in franchising. Entry's free - and the show is on Friday and Saturday 17th/18th February Here's
You may be unaware that the gracious hospitality, restorative experience and generous value that you experience as a customer are also embedded - in different ways - in how our franchisees are cared for.
Here's a taste:
Ensuring a confident start!
Months before a franchise opens, the 'Beatons Central' team visit the location and delve into the library's reference section, trawl through community websites and do that old fashioned thing (we love) called talking to the locals. All to determine precisely the engagement and creative mix for successful launch events - and the all important ongoing marketing strategy.
Oh, and Britain's Tea Poet goes incognito to conjure up a poem postcard so the franchisee has something unique and inspiring to share from the outset. And with a start-up manager working alongside the franchisee in the first month, the franchisee can enjoy feeling a proud local business owner from day one.
Behind the scenes on keyboards and screens!
Sweating the small stuff - like financial processing - can be fiddly and time consuming. For new and established tearooms alike the Central team are all geared up and happy to take care of this, freeing the franchisees' time.
Weekly support and a lot of thought...
Unlike some franchises, ongoing undivided attention and encouragement through one to one weekly meetings and regular visits is part of providing generous value.
And of course, our customers know, all kinds of events, promotions and new additions to the menu mean there's always something new to come in for, apart from your favourites!
Landed here because you're curious about becoming one of our franchisees? There's much more to it than that! Meet us at The Franchise Show or click here to learn a bit more...