Monday, 13 November 2017

A Toast in Tea to Community as Churcher's Junior Save the Day!

Beatons Petersfield's Open House Event for FitzRoy was a wonderful example of community spirit as Churcher's Junior came to the rescue. The tearooms found itself with a lovely song in praise of Petersfield's history, but no children to sing it!

With only a week to go, Hamish Newport - Head of Music - at Churcher's Junior took up the challenge and had to draw names out of a hat he had so many eager singers to sing Petersfield-related-lyrics to Percy Grainger's English Country Garden written specially for the event by Liz Darcy Jones.

Although you'll have to pop in to the tearooms (or any of our tearooms for that matter) to enjoy our signature carrot cake and Duchess Earl Grey Tea, you can enjoy the entire proceedings which we videoed.

Fifi Zahedfar with
FitzRoy Fundraiser Jim Apted
The Mayor of Petersfield, Councillor Jamie Matthews raised a toast to Petersfield and its community, and Jim Apted - FitzRoy's Community Fundraiser explained how FitzRoy helps over 200 local individuals who are 'differently-abled' to lead fulfilling lives.

It was a heart-warming occasion and the 'mini-choir' from Churcher's sang absolutely beautifully.

The competition to guess the number of teas on the tea menu raised £103 for FitzRoy and Nikki won Afternoon High Tea for two. Congratulations!

Beatons Petersfield Team Member Alic
running the fundraising competition

Mayor of Petersfield, Jamie Matthews, Mayoress and Alfie
with Beatons Petersfield Tearooms Owner, Fifi Zahedfar

Sunday, 29 October 2017

A Sparkling Soirée for Beatons Petersfield

We're sorry we couldn't invite the entire Petersfield community - but we were cosy enough with eighty members of representing the arts, voluntary organisations and businesses! Beatons Petersfield Tearooms Owner, Fifi, welcomed guests, including Guest of Honour Chris Manby - highly acclaimed romantic comedy novelist. The room was filled with conviviality and enjoyment.

It was also great to see the team from Beatons Petersfield's Charity of the Year, FitzRoy including CEO, Anna Galliford, and two local authors: Jill Turner and Tiffany Francis.

The Toast to Beatons Petersfield is Raised!
What a fabulous evening!

Here are a few snapshots (we're hoping there'll be some more to see in Hampshire Life in December)...

If you'd like to have a taste of the 'Beatons Way' when it comes to gracious hospitality, come along to our free Open House Event on Monday 6th November when you can sample Carrot Cake and House Tea - 'The Duchess' all in aid of FitzRoy.

Sparkle, Blossom and the Sound of Jaunty Piano Music! 

#MyBeatonsVisit Week - so we can engage with you better!

Yes! Our focus this week is all on you and engagement - something we place a very high priority on.  And we want to get it right and spend effort where you'll most appreciate it.

We're super curious about understanding what you most love about your visits to our tearooms, and also on which social media platforms you most like engaging with us.

This is a special week's initiative to find out!

If you'd like to e-mail us any feedback whatsoever, we'd be absolutely 'tealighted'!

Go on, e-mail us at: !

Tuesday, 24 October 2017

Beatons Petersfield - An Elegant Intro

What a pleasure to announce Beatons Petersfield is OPEN! Head from the Market Square towards The Heath and we're at 30 High Street. Seven days a week you'll find me and my enthusiastic team bringing 'elegance to your table' in our stunning Sir Cecil Beaton inspired tearooms.

Our house blend of loose-leaf tea is the refreshing 'Duchess Earl Grey' (there are also over thirty others to choose from). Why not pop in and order a pot, along with a large slice of our signature Carrot Cake or award winning Banana and Coffee Cake if you're gluten free?

What will you find inside? An attentive and warm welcome, table service and a menu which changes throughout the day - from 'break-feast' to Afternoon Tea with everything in between. And for those with special dietary preferences just ask for our 'Elegant Options' menu which we've created specially for you. We even do a gluten-free Afternoon Tea. 

You'll also discover we have a small but an enticing selection of books to purchase to feed your mind, and possibly solve a present-buying dilemma.

Naturally, we have free wi-fi, an immaculate washroom and of course the morning paper. 

Please be curious, come in and introduce yourself to us - we can't wait to get to know our local community better. We look forward to seeing you soon.

Fifi, Beatons Petersfield

P.S. Of course, centre stage at every Beatons is our Afternoon Tea. We love setting out the linen tablecloths and giving you the perfect English tea experience. Your table awaits!
Best to book: 01730 858856

Friday, 20 October 2017

Chester lead the way as poems and pastries start the day!

Chester poetry group was founded by Gill McEvoy and Annie Holland. They're both poets and authors. Annie now runs the group while Gill's moved across the Welsh border to continue her literary adventures.

We love having poetry groups at Beatons because we embrace poetry and verse as part of our brand.

The group started with only five members at first and has gradually grown over the last two years to a present total of 15-17 poets most sessions and still growing.

A subject is chosen by Annie in advance and each poet who attends reads out either their own creation or their favourite poem (written by someone else) on each month’s subject.
A social aspect to the group has now developed with poets staying and chatting with other group members long after the poetry has finished.

The group meet at 9.30am on the first Monday of each month and have a cup of tea or coffee on entry and then after the poetry they have another drink with Beatons freshly baked pastry all for only £6.50.

If you have a Poetry Group in Berkshire, Wiltshire, Dorset and Hampshire please get in touch with your local Beatons - they'd love to host a regular meeting for you! 

Poetry restores parts other genres cannot reach...

Wednesday, 18 October 2017

Two Lovely Ladies at Beatons Petersfield

Laura Porter and Denise Lloyd sipping tea between bites!
The picture says it all - Afternoon High Tea mid-flow!

The two VIPs for our Reviewers Afternoon High Tea at Beatons Petersfield were Afternoon Tea 'Queen of  Bloggers' Laura Porter of @AboutLondon and Denise Lloyd, the visionary behind Hampshire's stunning bi-monthly, Beautiful South Magazine and The Directory Group.

Fifi - Tearooms Owner of Beatons Petersfield - was delighted to welcome them both before returning to running her tearooms as it served a constant flow of guests on its second Saturday of opening.

Between us we drank a white, green and black tea: White Peony, Jasmine Blossom (very fragrant) and Duchess Earl Grey (Beatons Petersfield's house tea). And we ordered The Ashcombe (named after Cecil Beaton's home) and the gluten-free 'Ascot' (a nod to Beaton's stage set for My Fair Lady). Link to the menu here.

The stars of the Afternoon Tea - the cakes and scones!
Both with ink rather than blood in their journalist fingers, Denise and Laura were keen to sample
everything, from a taste of my gluten-free scones to eyeing up possible books to buy from the shelves and displays.  

What their verdict was is something we'll have to wait for them to share. Hmm... not these days!  We saw them out with their phones and I see from Beautiful South's Instagram that Denise has already described it as 'truly delicious'! (Thanks). 

It confirms what I suspected from their faces, the almost empty three tiers of cakes, sandwiches and scones with clotted cream, not to mention the laughter... they thoroughly enjoyed it.

Why not book an Afternoon High Tea and share your verdict? Just call: 01730 858856

Posted by Liz
House Poet and lucky Host!

Wednesday, 11 October 2017

Meet FitzRoy and 'The Duchess'

Come and support our Charity of the Year at our first community event!

It's free - although we'd like to raise a worthwhile sum for FitzRoy through a fun competition - and you'll also be able to meet Beatons Petersfield Owner, Fifi Zahedfar.  

Best of all there's a one-off performance of 'How many...' a specially written song in praise of Petersfield and its many historic features sung by a group of local children. And to celebrate our launch, Petersfield Town Mayor, Councillor Jamie Matthews will be raising a 'Toast of Tea' at 5pm.

We look forward to seeing you!

Friday, 22 September 2017

FitzRoy – Our Petersfield Charity for the Year

It’s lovely when we find a charity which has values which align closely with our own. The charity for Beatons Petersfield’s first year, chosen by franchisee Fifi Zahedfar, FitzRoy does just that. Its values:
‘We see the person. We are brave. We are creative.’ aligns well with two clauses of our own Constitution:

‘We focus on developing attributes and skills of franchisees and staff alike because we believe it’s the single most important factor in creating personal and business success for each person, and therefore the group as a whole.’

‘We value individuals whether customer, franchisee, supplier or any other stakeholder because unless people are heard and nourished they feel disconnected and alone’.

FitzRoy was founded by Elizabeth FitzRoy and John Williams who each had children with a learning disability. Fifty years ago, most young people and adults with learning disabilities lived their lives in institutions, isolated from their communities and were often ostracised. These two parents had a different vision – to create small homes which enabled people with learning disabilities to lead the lives that they wanted to. They saw the person, they were brave and they created something special.

One of the first FitzRoy registered care home opened in Liss, Hampshire and today FitzRoy has spread out from Hampshire and now supports over 700 people in their own homes and in the community. In Hampshire, specifically FitzRoy includes several registered care homes, supported living care, and two day and community centres in Petersfield and Waterlooville. In East Meon the Rural Skills Project teaches people with learning disabilities to grow fruit, vegetables and plants. Here they have the joy of working In a country setting whilst gaining horticultural qualifications and woodcraft skills - watch out for their plant stalls in Petersfield! The charity has its HQ and the 'On Track' day and community centre a couple of streets away from Beatons.

FitzRoy also has a wonderful Hampshire based project to encourage engagement – perhaps even leading to a real engagement in the future – called Love4Life which helps reduce loneliness, social isolation and exploitation of people with learning disabilities through social activities and relationship support.

I had the pleasure of delivering the good news that FitzRoy had been chosen as Beatons Petersfield's Charity of the Year to Jim Apted, FitzRoy's passionate Community and Fundraising Coordinator. He was thrilled, as was Chief Executive, Anna Galliford who said, 'It is so important for FitzRoy to get local support, enabling us to continue our work supporting the most vulnerable members of our community. We would like to thank Beatons Petersfield for their big hearted approach and look forward to working with them, helping us to transform the lives of people with learning disabilities and autism through the coming year'.

Each Beatons has their own Charity of the Year and will have events to support it, as well as 50p from every sale of The Alex (soda) and our Community Chai Latte also being donated. Our first Beatons Petersfield charity event will be our Open House on Monday 6th November from 4.30 to 6.00 pm when you’ll have a chance to meet members of FitzRoy, enjoy a free cup of our Beatons Petersfield’s House tea – ‘The Duchess’ – and sample some of our home-baked cakes and scones. More importantly, there’ll be a little entertainment and a great opportunity to start raising some funds for FitzRoy! [Make a note in your diary and watch this space!]

Friday, 15 September 2017

A Peek at the Progress in Petersfield!

Work is well underway in Petersfield Beatons Tearooms and here's a sneak peak at what's going on inside...

We're delighted to be in the middle of this new project which we 'guaran-tea' will please all tea fanatics and book lovers in the local area.

We look forward to building new relationships with the lovely local people in Petersfield and beyond. Our aspiration is always to deliver gracious hospitality, generous value and give you a restorative experience. 

This will be our fifth Beatons to open and we're confident that it will provide the same delightful haven for people to relax (enjoy delicious treats!) and be as popular as our Beatons in Tisbury, Blandford, Crowthorne and Chester.

A massive thank you for all the hard work from franchisee, Fifi and her team so far!

There's still a fair bit of painting to finish off and of course make sure that the kitchen is all fitted, up and running, and ready for service. There are shelves to stock with our fantastic range of over 30 teas, coffee machines to position and get hooked up, tables and chairs to assemble and the all important cake boards to fill!

Here at 'Beatons Central' (our HQ) we're eagerly anticipating the opening of what we believe will be the favourite Tearooms and Bookshop for the locals in Petersfield to relax and enjoy gracious hospitality.

When are you opening? is the question on everybody's lips. We want to ensure everything's 'just so' and this is never an exact science, but keep mid October in mind!

Monday, 11 September 2017

New Milton? It's got everything!


I’m Angela, the franchisee-in-waiting for New Milton in South Hampshire. I don’t live too far away so it’s a town I’ve been to many times. I’m absolutely thrilled ‘my Beatons’ will soon be gracing it, because New Milton has so much to offer (particularly if you live in the New Forest).

This is a long blog post – I’m told it’ll be the longest I’m likely to write so here goes... It’s more about what I like about New Milton than about Beatons. You’ll be able to enjoy ‘the Beatons experience’ in the New Year – we’ll keep you posted here and through the press. In the meantime, check out the other pages on the website for a visual feast!

First, I love the town because it’s so light, blossoming and airy! It has a happy feel to it and the amazing plantings by the Council look great.  Its wide pavements are perfect for those who are not-so-mobile – something I know all about as a former carer.

Of course, New Milton is incredibly central if you do happen to be a tourist (or even a commuter) boasting a mainline station, being a spit away from the beautiful Milford-on-Sea and the New Forest itself.

New Milton Water Tower
Although Beatons is a franchise, each one operates as an independent, so I’m really pleased New Milton is filled with independents like the 3rd generation butchers, T Bartlett and Sons (who are also part of a wonderful curing company called A Pinch of Salt Curing!) I’m tempted by the number of glittering jewellers, and some highly individual gift shops – I love crafts so Hand Made New Forest stands out,. And for 'Cecil-Beaton-worthy-elegance', Inspiration at the top of Station Road is a must.

Apart from the shops, I’m discovering New Milton has all kinds of societies and activities going on, which the average tourist is probably largely unaware of. And it's fortunate to still have a well-stocked local library, immaculately kept park and that unmistakable landmark – the Water Tower.

Oh yes! And although I’m not an avid motorcycle enthusiast, I understand it’s got one of the country’s foremost Motor Cycle collections – The Sammy Miller Motorcycle Museum.

fNaturally, there’s also another big reason I’m so pleased to have settled on New Milton for my Beatons. I haven't found a bookshop there (or anywhere to enjoy the kind of ‘3-tiered afternoon tea experience’ with table service which all Beatons tearooms offer for that matter)!  Our book selection is ‘small but perfectly formed’ and may well save New Milton residents looking outside the town for their Christmas shopping.

Watch this space for news as to where and when we’ll be open and our charity launch activities.

Posted by Angela, Beatons New Milton

P.S. If you’d like to know when we start recruiting, please send me an e-mail – to - and I’ll send you a link to the details when they’re posted.

Tuesday, 5 September 2017

Whispering 'Summer' whatever the season!

Tea of the Month

Our tea of the month is always 
a little easier on your purse and
usually has great health benefits. 
Can we tempt you to try
something a bit different today?

What is it? 

Kiwi & Strawberry

Some people aren't fans of fruit teas finding them a little insipid or too sweet. Not so this month's tea - Strawberry and Kiwi. It's got a lot more to it than just strawberry and kiwi pieces: add in apple, rosehips and Hibiscus petals to make it the perfect choice for those who are looking for a healthy tea to make their skin glow and a fruity kick!
Whether it's showing a little more flesh in a  party dress or a swimsuit what better tea than this which is packed full of vitamins C and A - great for skin. Hibiscus is also reputed to add to the skin's elasticity, and kiwi fruits have a rare fat free form of vitamin E in their make up...Makes life sound like a bowl of... strawberries, doesn't it? Consider trying it as an iced tea either - this tea whispers 'summer' whatever season!

Going 'Banana's' for Beatons Bakes!

Banana and Coffee Cake wins award!

Have you heard about the Great Taste Awards?

Great Taste, organised by the Guild of Fine Food, is the acknowledged benchmark for fine food and drink. It has been described as the ‘Oscars’ of the food world and the ‘epicurean equivalent of the Booker prize’. Quite simply the Great Taste logo is the sign you can trust when buying food and drink in your local, quality retailer.

In 2017 over 500 judges, including specially trained food critics, came together at 62 judging days from March through to early July. The judges, from all corners of the food world, blind-taste in teams of 3 or 4 ensuring we get a balance of expertise, age and gender. The judges look for truly great taste. They take into account the texture, appearance and of course quality ingredients; and they like a good aroma. But everything comes back to the taste. Is it really, truly great?

We happen to think that our cakes are truly delicious and our customers agree with us too! After a lot of deliberation we decided to enter our Gluten Free Banana and Coffee Cake, after what seemed like an unbearably long wait we finally heard back...drum roll please! We are now the proud receivers of a Great taste award!

Have you tested this particular home-baked cake at Beatons? Well, it’s comes highly recommended!

M is for… Menus and Market Research

Menus and market research go hand in hand here at Beatons. Hopefully they create that ‘Mmm…’ which means delicious!  We thought we’d give you a bit of insight as to what and who’s behind our menus this month.

Did you know they change throughout the day?  Through breakfast, lunch and Afternoon Tea! And, of course, there are special menus if you’re indulging in one of our full Afternoon Teas or have special dietary preferences (our Elegant Options menu has been created just for you).

The brains (and sometimes the brawn when it comes to mixing quantities of scone dough or preparing meat) is Ben.
Ben – our highly trained chef who loves the challenge of producing hot and cold canapés for a hundred at our launch soirées – is at the heart of menu selection and creation. But he draws on ideas from outside and within the tearooms. Some of them from you!

You’re always welcome to add suggestions and comments at the bottom of our feedback cards (if you’re not given one you’ll find them at the counter). We read every one and suggestions get fed back to Ben ready for when he considers the next set of seasonal changes.

Our central team also contribute, as well as our growing number of Franchisees.
And, naturally, all the ‘Beatons Central’ team – Ben in particular - are on the look-out for new developments and inspiration externally. If Ben thinks he’s found something, he’ll then apply his creativity to give the dish a dash of Beatons’ originality.  After that? It’s trialling, recipe writing, and testing, testing, testing! 

Finally, the bit I occasionally get involved in. Word play! Often its Zoe who comes up with an elegant yet pertinent name, ready to add it to the menus.

Our tea choice, too, is updated on a regular basis. One of our newest additions, The Duchess *– an extremely refreshing twist (lemon) on Earl Grey – has just been chosen by one of our newest franchisees, Fifi, as her house tea.   We’ll be helping her launch Beatons Petersfield – our first Hampshire tearooms – in October.  
Why not enjoy a pot of ‘The Duchess’ (best without milk) as you take a more informed glance at our menu today?!
*’Dried lemon peels and orange pieces add a citrus twist to the traditional Earl Grey Tea making it a fantastic alternative to savour and enjoy. High quality tea is used providing a wonderful piquant flavour that when combined with a quality bergamot oil and citrus flavours has a full bodied finish. Beautifully refreshing and certainly one we think the Duchess would have approved of. ‘

Friday, 1 September 2017

A Peek at Petersfield


I’m Farnaz Zahedfar – a bit of a mouthful – so people call me Fifi.  I’m Beatons ‘franchisee-in-waiting’ for Petersfield. This is my first blog post charting the journey towards delivering Beatons’ brand of ‘gracious hospitality’ to East Hampshire.

Although I’m not yet local, me and my fiancé – like many in Petersfield’s history – are moving down from London. We can’t wait and have already done lots of exploring. Consequently, this blog is more about what we love about Petersfield rather than about Beatons [although you’ll find plenty to feast your eyes on elsewhere on this site]. And I hope it will encourage even more visitors… because Petersfield is charming.

Starting with the arts - since I’m a great fan - it’s great to find this thriving market town has its own ‘Festival Hall’ for entertainment. And the intriguingly named ‘Shady-Jane Youth Theatre' sounds interesting. It’s also got an orchestra, other performing arts groups and loads of societies.

But arts for Petersfield is especially about artists and writers - including Jane Austen and Gilbert White.  Talking of which, Beatons always includes a shelf of books for sale by local authors. Let me know if we should stock your book! There’s the flourishing Petersfield Arts and Crafts Society (PACS) about which a bit more in a future blog. And Petersfield was home to talented artist (and bookshop owner) Flora Twort. I haven’t got to the Flora Twort Gallery yet, but I will – and to The Petersfield Museum, Jane Austen’s House Museum and the stunning mansion of Uppark.

Petersfield's Physic Garden

A real hidden treasure!
There are famous poets connected to the town too. Although I’m not very well versed, Beatons includes poetry as part of its brand. Steep (a steep hill away) was home to War Poet, Edward Thomas, whose centenary year is being marked. A brilliant mix of art combining lines of his poetry has been on exhibition at Petersfield’s other amazing hidden treasure – The Physic Garden.

You can see from the photo, it’s beautiful. And it’s FREE! In its planting and emblem (a rare orchid), it celebrates botanist Charles Goodyear and was inspired by Chelsea Physic Garden in London. Goodyear had a Georgian house in the 17th century located in ‘The Spain’ a quiet architectural oasis behind St Peter’s Church. It was named after the Spanish wool merchants who used it as their ‘resort’ when they came over to trade!

The Heath - credit Chris O'Brien

As I’ve talked to a few people – including Zoe at Beatons who has family here – one place keeps being mentioned: The Heath. The Heath is a stunning area of countryside, with a famous ‘pond’ known as ‘the lake’ (you can boat on it!)  And most importantly are the early bronze age barrows which have been discovered. Petersfield certainly has a long history and The Heath is considered its crowning jewel.

Yes, there are also lots of independent cafes and restaurants – and we like that. Why? Because although Beatons is a group, each tearooms operates as an independent entity. And we believe competition is good, and that there’s plenty enough business in Petersfield for us all to flourish… No doubt we and the shop-fitters will be frequenting our nearest eateries before we open. [And possibly entertaining the curious ones once we do!] We hope to be based at the Dragon Street end of the High Street.

As for other activities and shops? There seems to be a huge cycling community, and a lovely project run by the Council called Walking for Health. That’s free too – you can walk from Winton House at 10 am on a Wednesday.  Fancy a swim? Petersfield has the only outdoor heated swimming pool in Hampshire!

And Petersfield boasts two famous schools. Churcher’s College – set up by Richard Churcher from the East India Company (I wonder if they drank tea?!)  and Bedales which has Lily Allen, Kirstie Allsop, Gyles Brandreth and Alan Jay Lerner as alumni.

Lavant Street, appears to house an incredible number of treasures – with Morgan-Owen & Coates Optometrists having a history going back to 1928, so I know where to go for my sight test and there’s almost every kind of therapist to ensure longevity and wellbeing!

The quaint Old Forge
As a woman who loves clothes, it’s good to see boutiques like Willow, Plumage and Your Little Secret Bridal Boutique. And maybe before all my time is taken up serving Petersfield residents afternoon tea, I’ll get a chance to visit beauty salon, Time to be Me or one of the award-winning hair stylists. Naturally, there are many, many more gift, antique and quirky shops tucked into courtyards and quaint side-streets too – all only a train-ride away from Waterloo! The best place to discover everything you need to know – these are my first impressions –  is

My last mention must be the public library which is thriving despite cuts and houses a wonderful book, ‘A Celebration of Petersfield’ which pays homage not just to its history but to its commerce and industrious inhabitants.

I look forward to becoming one in the very near future!

Posted by Fifi, Beatons Petersfield

P.S. If you’d like to know when we start recruiting, please send me an e-mail – to - and I’ll send you a link to the details when they’re posted.

P.P.S. And here's a virtual taster for Petersfield chocolate lovers!

Tuesday, 29 August 2017

A new Tearooms comes to Petersfield Town!

We're delighted to release the first verse of 'The Petersfield Rubai' (a rubai is a Persian poetic form) by House Poet and best-selling author Liz Darcy Jones.

This honours the town and nods its head to the Persian inscription on the sundial in the Physic Garden, and the education our franchisee, Fifi, enjoyed in Tehran as child!

Beatons Petersfield Rubai

Yes, I remember Petersfield of old
Its buried treasure glowing bronze, not gold
A stopping place for merchants trading wool
To rest in Georgian houses, so I'm told

The rest of the poem will be released just prior to opening, although Liz can be persuaded to recite it on air if invited!

Our Press Release follows:

Poetic Praise for Petersfield as Beatons Tearooms and Bookshop is Confirmed

Despite initial concerns locally, approval has been given for the next Beatons Tearooms and Bookshop to make its home in the former jewellers and estate agents at 30, High Street, Petersfield.  Both Petersfield franchise owner Fifi Zahedfar and Beatons’ house poet, Liz Darcy Jones, have been enchanted by Petersfield’s literary and arts heritage and active community. The best-selling author has crafted some jaunty verse in honour of the town to reflect this, including referring to the ancient bronze burial barrows and Jane Austen. 

All Beatons Tearooms – their name and interiors are inspired by the elegance of royal photographer and costume designer Sir Cecil Beaton – deliver a stylish take on quintessential afternoon tea. Beatons Petersfield will provide full table service, offering over thirty loose leaf teas, regional coffee blends, home-made cakes and light food served in bespoke Villeroy and Boch china as well as a carefully curated selection of books for sale. The tearooms is set to launch in the late Autumn.
Distinguishing itself from others, Beatons incorporate poetry into their brand and host both local author book signings and poetry events, although it was the group’s ethos of integrity, community involvement and delivery of exceptional service which particularly appealed to Fifi. ‘Beatons is so much more than a combined tearooms and bookshop – it’s a place filled with warmth and passion, which cheers you up instantly.’

Fifi was originally from Tehran but has been living in London for the past twenty years. Having spent the last decade working in finance she has long dreamed of running her own business. Having always been a tea-lover - in Tehran tea is served in preference to coffee – becoming a Beatons franchisee was the perfect choice to be able to ‘create a tearooms with a real touch of style’. She can’t wait to move to Petersfield.

Founder and CEO of the group, Patrick Duffy, said ‘with a beautiful twin gabled location and Fifi’s determination to create an environment with gracious hospitality at its heart, I believe Beatons Petersfield will be an elegant addition to what is clearly a thriving town.’

‘Tea Poet’ and writer, Darcy Jones – who has fond memories of Petersfield from years commuting from Havant to the City – spent a day incognito in the town. She spoke to over twenty local passers-by and traders asking for three words which meant ‘Petersfield’ to them. The word ‘friendly’ came up eighteen times! She was also thrilled to discover Petersfield Physic Garden hosting ‘Inspired by the Word’, an exhibition by contemporary artists celebrating the literature of Hampshire writers, Jane Austen, Edward Thomas and Gilbert White.  

Further details of launch activities including a local charity Open House event will be announced in due course.

For further information on opening date and details visit

Notes to Editors
Interviews and features welcomed. Contact:
Patrick Duffy on 07787 419236                 or
Zoe Moxham on 01747 871819                or
Liz Darcy Jones on 07940 584752            or

Tuesday, 1 August 2017

Our Mr Smooth of Teas!

Tea of the Month
Our tea of the month is always
a little easier on your purse and
usually has great health benefits.
Can we tempt you to try
something a bit different today?

What is it? Lemon Rooibos

Our Mr Smooth of the tea menu!

Zesty Lemon Rooibos is a herbal tea (meaning it's caffeine free) with key elements being the finest Rooibos and lemon. Invigorating yet sweet, Zesty Lemon Rooibos has the silkiness of red bush and the citrus kick of lemons.

Rooibos comes from the Aspalathus linearis plant growing in South Africa so it isn't actually a tea. It's probably called red bush tea on account of its striking colour when brewed - see the rich red when it pours!

Rooibos (pronounced 'Roy-ee-boss') helps you chill - it's reputed to help with insomnia.  Health wise, being low in tannins means it's one for asthma and eczema sufferers, and contains the rare antioxidant aspalathin boosting insulin secretion to ward off Diabetes type II! 

Great hot or iced, its flavour marries particularly well with nuts. Why not add a slice of  our gluten and dairy-free Orange & Almond and  Apple & Almond Cakes to accompany it? 

All in the Pink!

New Central Office

We thought that you may like a sneak peak inside our lovely new office in Tisbury.
We have been busy behind the scenes creating an environment for our central team to get creative and productive as Beatons Tearooms Ltd grows as a company.

We are delighted with the result and now proud of our very ‘Beatons Pink’ central meeting place and office where we are confident our future projects will prove to be successful!

Liz, a Panther who wears many hats!

Beatons ‘Bod’ for August
Each month we introduce you to a member of the Beatons team or one of our core contributors or suppliers. They give you a little insight as to what gives them their sparkle and what they enjoy about being an essential part of the Beatons Tearooms group.

Beatons Bod: Liz Darcy Jones

What's your role and what do you like best about your job?
I'm Liz, and a Non-Executive Director ('NED') of the group. I’ve worked with Beatons since 2011 – I run a consultancy which provides impeccable copy and strategic advice enterprises. During that time, I’ve worn all kinds of titles from House Poet, Press Officer to Director of Engagement.

What's your favorite drink or edible from our menu?
Hands down it’s The Gluten Free Afternoon High Tea called The Ascot. Being gluten intolerant it’s a real delight to find scones which are so crumbly and allowed! 

And how about your favourite book from our shelves?
It’s probably ‘Essentialism: the Disciplined Pursuit of Less by Greg McKeown which was my recommended book of the year for 2016 on my blog. It really demonstrates how being focused and strong enough to say ‘no’ makes more room for the things you want to say ‘yes’ to.

Which of the ways we like to go about things at Beatons means most to you and why?
Since my company, Darcy Jones & Associates, helps businesses find their 'true content' and underlying identity I think it’s probably ‘restorative experience’ because that so clearly encapsulates what Beatons delivers, coupled with its unmistakable elegance. Simply walking into a Beatons reminds me of the graciousness I aspire to!

If you were an animal, what would you be?
In the past when asked, I’ve said a horse, but more and more I’m enjoying the thought of being a black panther – so powerful, lithe and yet sensitive.

Lastly, what are you most looking forward to in terms of Beatons' events or future plans?
Although I think the future is promisingly ‘Beatons’ pink’ (!) I think it’s where we are now that I am most excited about. We have a team who are almost exclusively ‘home grown’ and now occupying management roles, in fit-for-purpose offices with a stream of new franchises coming through.   
In my own life, I’m tickled pink to be launching a new enterprise in November offering Biodanza, a wonderfully restorative music and movement system.