Tuesday, 2 May 2017

Delicate and Refreshing White Peony Tea

Tea of the Month

Our tea of the month is always
a little easier on your purse and
usually has great health benefits.
Can we tempt you to try
something a bit different today?

What is it? 

White Peony

Also known as China Pai Mu Tan or Bai Mu Dan, White Peony is a sweet, mild Chinese tea made from unopened tea buds, as well as one or two of the newest leaves that sprout.
the silver of the dawn is rising in my chest
allowing each new bud (unborn and sweet)-
that’s picked before the sun moves west
before the pickers dare to stop and eat-
to purify my mind, my heart, my blood
so when I meet the day I’m at my best
White Peony  Tea has a refreshing yet mellow and almost earthy flavour with highlights of a lightly sweet and smooth floral tone.
Although not a caffeine free tea, this tea is still very beneficial to us as it contains very high levels of antioxidants, great for cleansing our system.
If you are trying to be healthier this month why not pair it with something off our Elegant Options menu?

Drink Tea, Eat Cake...and discuss Death?!

Death Café at Crowthorne

A lot of you will be wondering what is a Death café?!

A Death Cafe is an event where people drink tea, eat cake and discuss death. The aim is to increase awareness of death and to help people make the most of their (finite) lives .

Proving to be hugely popular the death café  held in at Crowthorne Beatons tearooms is attended by up to 30 people and becoming more established. 
Annie Cygler who organised and hosted this death café tells us that all sorts of questions, ones that  perhaps usually wouldn’t be voiced are expressed freely, such things as,

‘How should I begin a conversation with my elderly parents about death and what they might want at their funerals? Do I even need to do that? What music might you like at your funeral? I'm going to a funeral tomorrow. What makes a good funeral? I never thought I'd have to plan my own daughter's funeral. What do think about assisted dying? Should children go to funerals? What's a good death? What would you like your very last words to be? To whom? Where?'

Clearly we all have a lot of questions regarding and death and the issues that surround it. To be able to have a relaxed, safe, environment where all attending are happy to discuss and explore these questions is a haven that many people truly appreciate.

Annie describes it like ‘the best book club ever,  but without the homework - you just come as yourself, with your stories, your hopes and your fears and chat and share or just be quiet and listen... ‘

If this is something that you would be interested in attending,  visit their Facebook page: Death Cafe Crowthorne here
Or contact Annie on deathcafecrowthorne@gmail.com.


Beatons Bod for February

Beatons ‘Bod’ for February
Each month we introduce you to a member of the Beatons team or one of our core contributors or suppliers. They give you a little insight as to what gives them their sparkle and what they enjoy about being an essential part of the Beatons Tearooms group.

Beatons Bod: Natalie
What's your role and what do you like best about your job?
Hello I am Natalie, I am waitressing, as part of Beatons Chester front of house staff. I started in January, I am still new but I am loving my new job. I like the staff and sense of being part of a real close-nit team. I am enjoying learning to serve customers the ‘Beatons way’ with gracious hospitality and elegance.
What's your favorite drink or edible from our menu?
Working at Beatons there is so many different drinks and menu options to chose!  If I had to pick one it would have to be the jacket potato with coronation chicken, it melts in your mouth, it’s so tasty and full of flavour.  I’m also rather partial to the chocolate cake it’s definitely one of my favourite cakes here, it is so rich and moist.
And how about your favourite book from our shelves?
My favourite book on our shelves is “There’s always room for chocolate” as a chocolate lover myself I love to read the tips about how to create new twists on the traditional chocolate recipes we all know and love.
Which of the ways we like to go about things at Beatons means most to you and why?
I like how relaxed and peaceful the atmosphere is and how every customer is made to feel special and receive a ‘one of a kind’ experience here at Beatons.
If you were an animal, what would you be?
I would be an Elephant, they are hard working and work as part of a team. I also like that they care about one another and have loads of knowledge.
Lastly, what are you most looking forward to in terms of Beatons' events or future plans?
I am really looking forward to continuing to work at Beatons and being able to have new experiences and gaining more knowledge of all the different duties at Beatons.


I is for...Individuali-tea


What value do you place on individuality?

As Coco Chanel put it “In order to be irreplaceable, one must always be different.” 

We truly admire individuality here, - indeed our unique ethos underpins our brand – which maintains it, but each tearooms has a unique and irreplaceable individuality.
In fact, each of our Tearooms chooses one of our core brand qualities that best reflects what they love about Beatons. They will have a special affinity with it which will be reflected in their own Beatons.As a brand, our core qualities are:
· Gracious Hospitality
· Generous Value
· Restorative Experience
· Elegance
· Attentiveness
· Heart and Passion

Beatons Tisbury is where this our story began; inspired by the life, elegance and iconic style of Sir Cecil Beaton. As our flagship tearooms, it’s unsurprising Tisbury chose ‘Elegance’ as the quality they most aspire to emulate and identify with.

 When the tearooms in the restoration town of Blandford opened, the quality that most aligned itself was 'restorative'. The team recognised that creating an environment for people in Blandford to feel restored was key. We received this lovely comment just recently from someone who had visited Beatons in Blandford for the first time: ‘I just left smiling inside and out, feeling so restored, almost like being at a spa.’ This certainly puts a smile on our faces!

The next tearooms to open belongs to franchisee Steve and his now wife Elaine, in Chester. The quality they most admire and identify with is 'gracious hospitality'. From day one Beatons Chester have been building on that core ‘ethos’ and creating for themselves a strong reputation for providing ‘gracious hospitality’ to all who visit.

Beatons Crowthorne in Berkshire have taken the quality of ‘Attentiveness’.  It certainly mirrors franchisee Paul Mitchell’s nature. Being a natural ‘people person’, Paul is both conscientious and caring towards his customers. He sets the standards high for his staff, resulting in a plethora of comments which refer to how friendly and attentive both the ambience and staff are.

Although you might not see any difference in the environment and styling of a Beatons – indeed we’re quite precious in ensuring our branding is absolutely consistent throughout the group – we’re proud that each of our tearooms has a core quality to make their own. We love hearing how they’re demonstrating these in their own individual ways through events and team training. 


And we’ll soon be joined by two more Tearooms! This will take the number of Beatons Tearooms to six, extending our reach into South Dorset and neighbouring Hampshire.

The search is now on to find two perfect premises to roll out our unique and individual model which we trust brings hotel-style elegant afternoon tea to your high street every day of the week.
May is just the month to treat yourself, why not book in now for our Afternoon tea experience at your nearest Beatons, feel
restored with our gracious hospitality, attentiveness and elegance!






Monday, 3 April 2017

Whats on in our Tearooms: April

Blandford:
Friday 21st April Evening Dinner at Beatons from 7pm 
2 course including coffee £19 pp
3 course including coffee £24 pp
Menu available in the Tearoom or email blandford@beatonstearooms.co.uk

Advance bookings only.

Friday, April 28th 3C’s Networking Breakfast 8:30am- 9:30am.For info go to www.lizdarcyjones.com

Sunday May 7th 4.30pm Book event with author Stephen Deutsch.
Tickets are £6.50 includes a cream Tea.
To Book visit the tearooms, or give us a call. 01258 269515



Crowthorne:
Tuesday April 18th 8:30am- 9:30am 3C’s Networking Breakfast. For more info go to www.lizdarcyjones.com/events







Chester:
Monday April 3rd Poetry Breakfast Club, 9.30 am

Tuesday April 11th Book Club 10 am

For more info email beatonschester@beatonstearooms.co.uk or give them a call on 01244 950761


Two Tearooms Please!

Double Delight as Beatons Signs its First Lady Franchisees

Patrick Duffy M.D. and founder of
 Beatons Tearooms.

Tisbury based tearooms and bookshop group, Beatons, have signed up two new franchisees in the space of a week! The signings – marking Beatons’ first two female franchisees – were prompted by serendipitous visits to Beatons Blandford and to the group’s stand at The Franchise Show at London’s Excel. It takes the number of Beatons Tearooms to six, extending their reach into South Dorset and neighbouring Hampshire. The search is now on to find two perfect premises to roll out the successful model which makes hotel-style afternoon tea an elegant but affordable high street pleasure.

With three franchises all run by men, the new signings to the two ‘first ladies’ have delighted M.D. and Founder, Patrick Duffy who said, ‘It’s great to have confirmation from the largest group within our customer base that Beatons conjures up their dream tearooms business as well as being the place to enjoy quintessentially English Afternoon Tea.’

Patrick Duffy, with new Franchisee
Angela Thorn

In the case of Bournemouth resident, Angela Thorn, it was a visit to Beatons Blandford as a customer which ignited her interest in becoming a franchise owner. ‘I just left smiling inside and out, feeling absolutely restored.’ The prospect of owning an elegant Beatons – its name and interior styling is inspired by costume designer and Royal photographer Cecil Beaton –   will fulfil a life-long wish to own a business which is service and community focused.


Hot on the heels of this signing, Beatons welcomed its second ‘first lady’ franchisee who successfully applied after visiting the group’s stand at London Excel’s Franchise Show and was enchanted both by its mock-up tearooms and with Beatons ethos. She will be looking to find suitable premises in one of Hampshire’s market towns.
Patrick Duffy and Liz Darcy Jones
 (Non Executive Director of Beatons)
 along with new franchisee
Angela Thorn and her partner Tony.

The future looks bright – probably ‘Beatons pink’ – for the group whose unmistakable brand of gracious hospitality has just seen its flagship Tisbury tearoom enjoy the busiest week in its history.  The smiles on the ‘First Ladies’ faces during afternoon high tea ‘the Beatons’ way’ after the formal signing of their Agreements suggest it’s a colour they can’t wait to adopt as their own.



Further information:
Patrick Duffy is always pleased to provide media interviews – call Zoe Moxham on 01747 871819 or e-mail zoe@beatonstearooms.co.uk who will be happy to arrange an appointment and supply High Res images.


Saturday, 1 April 2017

The official National Tea Day

Did you know?

The official National Tea Day party takes place at Kensington Roof Gardens in London on the 21st of April.


We didn’t want this day to go by with out us mentioning it and encouraging all of you to try something new at our Tearooms.

We know it’s easy to stick with what you know you like...but the 21st of April is the perfect day to be adventurous try something to-tea-lly different!

Go fruity with our Malibu Dream or smoky with our Lapsang Souchong, or add a bit of spice to your life with our Kuchipudi Masala Chai Tea, we have over 30 different Teas to try  so don’t be shy!

If you use twitter, Facebook or Instagram use the #nationalteaday to take part. We will be tweeting, so you should too, let us know what amazing new tea you have tried, or post a photo. 

Remember to tag us with @beatonstearooms.